Randy Rensch
UX Thinker/User Advocate
About Insights UX Portfolio Contact

Comprehensive UX experience

How can I help you? Lots of options, all drawn from experience.

I've studied and built websites since 1996, and I keep current. As a copywriter, I've advised clients on usability before the term "UX" (for "User Experience") was coined. Like the FTC, I hold that the important thing is not what you say, but what the reader perceives. I also understand humor, conversational tone (or a meaningful business tone), and all the other things that translate directly to UX Design.

User Interface clue: UX Design Positive User Experience
Details make a story real. Usability clues make the details real...
As you've just demonstrated!

I call it "Common Sense, Uncommonly Presented." I want the reader to feel like the message is simple common sense. A gut feeling. A no-brainer.

Make your page Intuitive.

As a User Advocate, I continue to focus on satisfying the user's wants, needs, and interests. With this mindset come a full range of skills and sensibilities for guiding users to act instinctively. Instead of wondering what to do next, users should be thinking about your message.

What I offer:

  • Understanding your business goals, your viewpoint, and how you meet customer needs
  • Critical thinking, candor, and a collaborative mindset
  • Broad, synergistic experience, whether it's retail, financial services, or technical equipment ranging from microphones to industrial machinery.
  • Discovery and organization of specifications and other data
  • Interdisciplinary skills: an understanding of graphic design, programming, psychology, testing, and more
  • An interest in user/reader interaction
  • A self-starting facilitator, capable of project management or working within a team
  • Flexibility under varying conditions and in developing design alternatives
  • Independent, unbiased evaluation of concepts and test designs. I can work up alternatives. As I've long said, "There's always more where this came from."

Or, to be more specific ...

I offer a wide range of services, almost all of them related to User Experience in some way. See the full list at my infosite, Rensch.com.

For details, and to learn more about how to apply my perspective. Email me now, or call +1 718•577•0005 during New York City business hours. No charge for a get-acquainted chat.